Crafting: a great business idea

With the rise of ‘Stitch and Bitch’ groups, crafts like knitting and crochet have become increasingly more popular. Whether it’s got something to do with recession induced frugality or more to do with a love of all things handmade, who knows. But more and more crafters are coming up with lucrative home business ideas and learning how to turn their passion into a business.

Going through the laborious rigmarole of creating a website is a deterrent to people first starting out. However, selling your woollen wares nowadays is no longer limited to personal websites, and can be done through online marketplaces like Ebay, Etsy and Amazon. The good thing about Ebay or Etsy selling pages is they allow you to test the water in a low cost way with minimal risk.

The promotion of your shop is taken care of by sites’ own in-house promotional tools. Adding to this by creating tags, keywords, a WordPress page, Twitter account or a Facebook page are also cost efficient ways of doing a little bit of self-promotion and marketing.

You will boost your selling potential by including great photos of your product. Visuals are everything when it comes to selling online, and shoppers want a clear image of what they’re purchasing. Online shoppers shop a lot faster than they would in an actual shop, and browsing time is reduced to a few seconds. Making sure your product is visually appealing is therefore incredibly important when capturing a surfer’s quick glance.

You can shoot wonderful images by simply ensuring your item is in a well lit position with a complementary background. The photo composition should tie in to the branding of your shop and items. For instance, if you’re selling knitted vintage style tea cosies, having a picture depicting your item on a teapot alongside a teacup makes good branding sense. It’s advisable to have around four photos per product and these should show off every aspect of the item; one shot of it in use, one on its own, one of the back and one of the front.

Realising the untapped potential of a hobby or skill you have could help you make a good income from the very thing that you love doing most.

Photo: Craft Room by chrissy.farnan licensed under Creative commons 4